Legal
Privacy Policy
How iTOP Recovery collects, uses and protects your information, including text message consent.
Last updated: October 22, 2026
iTOP Recovery ("iTOP," "we," "us," or "our") is a physical therapy clinic offering rehab, performance and recovery care for athletes, with locations in Lubbock, Colleyville, and Irving, Texas. This Privacy Policy explains how we collect, use, share, and protect personal information when you visit itoprecovery.com, request an appointment, contact us, book online, or receive text messages from us.
Information We Collect
We may collect the following information when you contact us, request an appointment, fill out a form, or opt in to text messages:
- Your name
- Your mobile or other phone number
- Your email address
- The clinic you prefer and how you would like us to reach you (phone call or email)
- A short reason for your visit and any brief note you choose to add, such as "knee pain when running"
- Whether you chose to opt in to text messages, and the date and time you made that choice
- Information you choose to share with us by phone, email, or text about your appointment, sport, or goals
- Basic website usage data, such as browser type, device type, pages visited, referring site, and IP address, collected through standard server logs and similar technologies
How We Collect Information
- Directly from you, when you submit our appointment request form, call or email a clinic, send us a text message, or check in at a clinic.
- Through online booking, if you choose to book through our online scheduling provider, Jane. Information you enter there is also subject to Jane's own privacy policy.
- Automatically, when your browser loads our website, through standard server logs kept by our website host and the browser storage described under Cookies and website data.
Health Information and HIPAA
Protected health information related to your care is handled under our HIPAA Notice of Privacy Practices, which is provided to patients at the clinic and governs how medical information is used and disclosed. If this Privacy Policy and our Notice of Privacy Practices differ for health information, the Notice of Privacy Practices controls.
Our website appointment request form is not intended for medical history or other sensitive health details. Please share only a short reason for your visit. We will go over your health history privately at your visit. Our text messages are used for scheduling and care coordination and are not intended for detailed medical information.
How We Use Your Information
- To schedule, confirm, reschedule, and remind you about appointments
- To respond to your questions and requests
- To provide and coordinate your care and services
- To follow up with you after a visit or a request
- To send account, billing, and service-related notices
- To send text messages you have agreed to receive, as described below
- To operate, secure, and improve our website and services
- To comply with legal and regulatory obligations
We do not sell your personal information.
SMS / Text Messaging
If you provide your mobile number and opt in, iTOP Recovery may send you text messages related to appointment scheduling, appointment confirmations and reminders, rescheduling, follow-ups, and responses to your inquiries (customer care). Consent to receive text messages is not a condition of receiving care or purchasing any service.
How we collect your mobile number and consent. You can opt in by checking the optional SMS consent box on our appointment request form, which is unchecked by default, or by telling our clinic staff that you would like to receive texts. If you text one of our clinic numbers first, we will reply to your message. We keep a record of your opt-in, including the date and time.
How we use your mobile number. We use your mobile number and SMS consent only to send you the text messages described here and to respond to you. We do not use it for any other purpose.
- Program: iTOP Recovery Patient Text Messages (appointments and customer care)
- Message frequency: Message frequency varies based on your appointments and requests.
- Message and data rates: Message and data rates may apply, depending on your mobile carrier and plan.
- Opt out: Reply STOP to any message to stop receiving text messages. You will receive one final message confirming that you have been unsubscribed. You can opt back in by replying START.
- Help: Reply HELP to any message for assistance, or contact us at appointments@itoprecovery.com, 806-516-5722 (Lubbock), 469-895-5198 (Colleyville), or 214-225-0291 (Irving).
- Carriers are not liable for delayed or undelivered messages.
If you consent to receive SMS from iTOP Recovery, you agree to receive appointment scheduling, appointment reminder, follow-up, and customer care SMS from us. Reply STOP to opt out; Reply HELP for support; Message & data rates may apply; Messaging frequency may vary. Visit itoprecovery.com/privacy-policy to see our Privacy Policy and itoprecovery.com/sms-terms for our SMS Terms & Conditions.
No mobile opt-in or text message consent will be shared with third parties or affiliates. No mobile information will be shared with third parties/affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
How We Share Information
We may share personal information only with service providers who help us operate our clinic and website, such as scheduling, communications, form processing, and website hosting providers, and only as needed to provide those services to us. These providers are required to protect your information. We may also disclose information when required by law or to protect the rights and safety of our patients, staff, or others. As stated above, text messaging opt-in data and consent are never shared with third parties, and mobile information is never shared with third parties or affiliates for marketing or promotional purposes.
We do not sell, rent, or trade your personal information, and we do not share it for targeted advertising.
Cookies and Website Data
Our website does not use advertising cookies or third-party tracking pixels. Like most websites, our host keeps standard server logs (such as IP address, browser type, and pages requested) to deliver and secure the site. If you choose a clinic on our website, your browser remembers that choice in its local storage so we can show that clinic's details on your next visit; you can clear it at any time in your browser settings. Clinic pages include embedded Google Maps, and Google may set its own cookies when a map loads, under Google's privacy policy. If we add website analytics in the future, we will update this policy first.
Online Forms and Form Processing
Our appointment request form is processed by our website host, Netlify, which receives the information you submit and delivers it to our clinic team. Form submissions are used only to respond to your request, schedule your visit, and, if you opted in, to send the text messages described above. Please do not include medical history, insurance numbers, or payment details in the form.
Data Retention
We keep personal information only as long as needed for the purposes described in this policy. Appointment requests are kept only as long as needed to respond to you and schedule your visit. Patient records are kept as required by Texas law and professional record keeping rules. Your text message opt-in and opt-out records are kept as long as needed to honor your choice and to show compliance with messaging rules.
Data Security
We use reasonable administrative, technical, and physical safeguards to protect your personal information. Our website is served over an encrypted (HTTPS) connection. No method of transmission over the internet or electronic storage is completely secure, but we work to protect your information.
Your Choices and Rights
- You may opt out of text messages at any time by replying STOP.
- You may ask us to stop contacting you by email or phone by telling us at appointments@itoprecovery.com or by calling your clinic.
- You may contact us to request access to, correction of, or deletion of the personal information we hold about you, subject to legal and medical record retention requirements.
Texas Residents
Where the Texas Data Privacy and Security Act or other Texas law applies, Texas residents may have the right to confirm whether we process their personal data, access it, correct it, delete it, get a copy of it, and opt out of the sale of personal data, targeted advertising, and certain profiling. We do not sell personal data or use it for targeted advertising or profiling. To make a request, email appointments@itoprecovery.com or call your clinic. We will respond within 45 days, and if we decline your request you may appeal by replying to our response. Health information covered by HIPAA is handled under our Notice of Privacy Practices.
Children's Privacy
Our website is not directed to children under 13, and we do not knowingly collect personal information online from children under 13. Appointment requests and text message consent for athletes under 18 should be completed by a parent or guardian.
Third-Party Links
Our website links to other sites, such as our online booking provider and our social media pages. Those sites have their own privacy policies, and we are not responsible for their practices.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date.
Contact Us
iTOP Recovery
Email: appointments@itoprecovery.com
Website: itoprecovery.com
- Lubbock: 5614 126th St, Building C-3, Lubbock, TX 79424. Phone 806-516-5722
- Colleyville: 1821 John McCain Rd, Suite 103, Colleyville, TX 76034. Phone 469-895-5198
- Irving: 2642 N Belt Line Rd, Irving, TX 75062. Phone 214-225-0291
See also our SMS Terms & Conditions.